Basic Tracking Foundation

Basic Tracking Foundation

With a clean, customized base of conversion events, your ad platforms will be optimizing with better signals, and your reporting will be actually useful to make decisions.

We implement a strong Google Tag Manager (GTM) setup so you can measure what matters to your goals and visualize it right away.

We offer this as a fixed-price product. You can be sure that what you see is what you pay. You will never get a surprise hourly invoice

How We Work: The Implementation Process

We handle the end-to-end setup so your marketing team can focus on strategy.

• The Measurement Kickoff: We start with a strategic session to define your conversion goals and map out which user actions (form submissions, clicks, purchases) actually drive business value.
• The Technical Setup: We implement, test, and publish the tags directly within Google Tag Manager (or other Tag Manager toll), ensuring they fire correctly on your chosen platforms.
• The Dashboard Creation: We send the new Google data into a custom, easy to read Data Studio dashboard so your team can visualize performance easily without going into custom reporting on GA4.
• The Delivery Meeting: We will set a final handover session to walk you through the new dashboard and provide a clear explanation of how your data is being collected.

What You Get: The Technical Scope

A complete, multi-platform tracking setup and dashboard report, delivering clear insights and accurate attribution. This scope includes:

• Core GA4 Setup: Configuration of up to 10 custom Google Analytics 4 conversion event tags.
• Ads Platform Setup: The exact same conversion events tracked and sent to two additional ad platforms of your choice (e.g., Meta Pixel, LinkedIn Insight Tag, or Google Ads).
• Performance Visualization: A custom Data Studio dashboard build to visualize your Website performance using the GA4 Tags.
• The Engineering Handoff: A complete and easy to follow document containing your event metrics matrix with a full overview of your new tracking setup.

Fixed Pricing

Need more than 10 custom events or additional ad platforms? Custom scopes are evaluated during our initial consultation to ensure complete accuracy.

This is a client-side setup, meaning the tracking runs in the visitor’s browser. Some data may be lost due to consent choices, ad blockers, or browser restrictions. You can learn more about our Server-side solution here.

Interested? Book Your 15-Minute Setup Call with Caro!

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