Marketing Engineers

Marketing Engineers is now a certified Cookiebot Partner!

Cookiebot is a leading Consent Management Platform (CMPs) and as a certified partner Marketing Engineers now provides full support with set up, implementation and customization.

Who needs a Cookie banner?

If you are part of the marketing industry you most likely know how relevant and essential cookies are. Businesses small and large use them to better understand what interests their visitors; to measure the effectiveness of advertising campaigns; to show personalized ads; among many reasons we need and use cookies. Ultimately, we want to deliver a personalized experience whilst complying with privacy regulations.

On the contrary, maybe you are a company or a freelancer trying to launch your website and the only time you thought about cookies was when you accepted them on a website hoping for the pop-up to disappear so that you were finally able to continue browsing. Yet today you are here, on “the other side“ because it is your turn to set up a cookie banner and you don’t know where to start.

Whether you are a new to this world or you are a marketer, cookies are a rapidly evolving topic and it can be a little tricky to understand, track and maintain.

The basics: what is a cookie?

“HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user’s computer or other device by the user’s web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user’s device during a session.” (source: wikipedia).

But… Why would I want to collect data?

There are several valuable reasons to track cookies and collect data. Data helps us to better understand our clients by getting insights about how they interact with the website; we can use identifiers to show personalized ads and improve the visitors’ experience in our website, store or service. We can also use it to identify problems with the website, for example if a certain page is not getting any views, or we spot behavior on the website that we wouldn’t expect.

There is no room to “guess” today. By collecting the appropriate information and analyzing it we get precise reports, ROI and therefore, a clear path to follow to meet our goals.

Why is a cookie banner so important?

In short: cookie banners help us to ensure compliance with GDPR. GDPR stands for General Data Protection Regulation and is there to ensure that those who collect data do so in a manner that respects the rights of the individual whose data is collected. Not following these strict regulations can lead to fines up to €20 million or 4% of their global annual turnover.

If you are seeking to collect data in the European Union and analyze the results to better know your clients, having a cookie banner that follows GDPR is the first step to get there while preventing you from facing these types of fines.

Enter: Cookiebot

After implementing various cookie consent banners for our clients, we have gained extensive experience with setting up, customizing and managing consent banners. We have reviewed and tested several cookie banner platforms and we have come to appreciate Cookiebanner especially, because it is Google-certified and integrates seamlessly with many top of the line Marketing Tools.

Marketing Engineers is here to help you

As a marketeer or business owner you might not be too familiar with setting this all up. Don’t worry, we can take care of this for you. At Marketing Engineers we specialize in implementing advanced technical solutions for marketing teams, and we’d gladly discuss your cookie banner, data collection or analysis with you. Just know that you don’t have to learn how to do all of this, just shoot us a message! Are you in Rotterdam? Let’s have a coffee at our office!