Marketing Engineers

As we explained before, data discrepancies can be caused by many reasons. The internet is always growing and becoming more complex every day. Making it more and more difficult to keep up with each update, each new platform and to understand where or how data discrepancies happened. You can find the most common cases we have encountered listed here to give you a clearer idea of how this can happen. The following dashboard highlights work as an example of discrepancies in how page views can be measured by three analytics platforms: Google Analytics 4, PostHog, and Piwik PRO. By comparing metrics across these sources, it aims to provide insights into alignment issues, potential data collection gaps, and platform-specific nuances.

This example clearly shows how even by applying –in theory– the same configuration and filters, each platform reports a different amount of page views.

The question is: which platform should you trust, then? Well, It’s not that simple. Maybe you can find your data discrepancy issue on the most common cases we talked about in this article. Or maybe you should give us a call so we can help you understand what’s really going on 😉.