Modern Product & Web Analytics with PostHog

Stop Fragmenting Your Product & Marketing Data

Modern product, growth, and engineering teams often struggle with fragmented tooling. Marketing data sits locked in legacy analytics platforms, product funnels are tracked in a separate SaaS silo, session recordings run through third-party widgets, and experiments require separate SDKs that slow down your apps.

PostHog replaces this patchwork with a single, marketeer- and developer-friendly data platform.

We design and deploy custom PostHog architectures tailored to your application lifecycle:

Unified Web & Product Analytics: Capture client sessions, acquisition channels, and conversion paths alongside deep product event tracking, cohorts, and user retention in one schema.
Session Replay & Diagnostics: Watch real customer sessions linked directly to drop-offs in your conversion funnels, equipped with DOM masking for sensitive PII and integrated console/network diagnostic logs.
Continuous Experimentation: Ship code confidently with Feature Flags (gradual rollouts, targeting, instant kill switches) and run multivariate A/B Experiments measuring real product adoption without layout flicker.
Composable Data Pipelines: Connect external sources (Stripe, HubSpot, Zendesk, BigQuery, Snowflake) via the PostHog Data Warehouse with HogQL, and stream enriched events via Realtime Destinations and custom Endpoints.

How We Work: The Implementation Process

Implementing PostHog effectively requires alignment between marketing stakeholders, product managers, and software engineers. We manage the technical architecture and pipeline end-to-end:

Step 1: Tracking Plan & Event Taxonomy: We audit your existing tracking landscape and design a clear tracking plan, mapping out core user identities, custom events, properties, and privacy boundaries.
Step 2: Implementation Aligned with Best Practices: We configure the client-side JavaScript/mobile SDKs alongside reverse proxies to safeguard data collection against ad blockers and other tracking prevention mechanisms, while still making sure that user consent is respected in full.
Step 3: Session Replay, Feature Flags & Experimentation Config: We set up Session Replay with strict privacy rules, implement your feature flag hierarchy, and configure initial A/B test experiments.
Step 4: Data Warehouse & Realtime Pipelines: We configure your external data sources, build custom SQL queries using HogQL, and link Realtime Destinations and Endpoints to synchronize data downstream.
Step 5: Handover, Dashboards & Team Onboarding: We build role-tailored dashboards and host interactive walkthrough sessions for your developers and product team to ensure full autonomy.

What You Get: The Technical Scope

Every PostHog deployment is engineered specifically to your stack. Our deliverable package may include:

Complete Tracking Plan & Schema Documentation: A single source of truth documenting events, user properties, naming conventions, and trigger criteria.
Resilient Reverse Proxy & Endpoint Setup: First-party tracking domain configurations and proxy routing to maximize data reliability and bypass client-side blocking.
Custom PostHog Dashboards & Insights: Tailored funnels, retention cohorts, user lifecycle insights, and marketing performance boards.
Compliant Session Replay Configuration: Enterprise-ready replay configuration with granular DOM masking to keep sensitive user data and credentials strictly private.
Experiment Pipeline: Initial setup of feature flags, user targeting rules, and experimentation metrics linked to real conversion events.
Warehouse & Destination Connections: Seamless integration with external platforms via HogQL and Realtime Destinations.
Developer-Ready Backlog & Handover Session: Clear pull requests or developer task tickets, complete with code snippets and an interactive team onboarding session.

Flexible & Tailored Pricing

Every digital architecture is different. Whether you are migrating from a legacy stack like Google Analytics, or connecting external data warehouses and realtime destinations, our implementation is fully tailored to your tech stack.

Service Scope	What’s Included	Pricing
PostHog Implementation	PostHog is everything but a one-size-fits-all solution. We can help with a custom tracking plan, full end-to-end implementation, web & product analytics setup, experiments, pipelines, or data warehouses. Let’s talk and figure out what you need!	Custom Pricing

Ready to modernize your analytics and product intelligence with PostHog? Book a 25-minute call with Eric to discuss your architecture and get a tailored proposal.

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Have specific technical requirements or want to explore how PostHog fits into your existing engineering workflow? Send us a message and our team will get in touch.

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