Own Your Data with Expert-Managed Server-Side Tracking

The challenge

With the end of third-party cookies and strict GDPR regulations in Europe, getting accurate marketing data is harder than ever. Businesses need a new, reliable way to measure performance while respecting user privacy.

Our solution

We provide a complete, managed server-side tracking solution.

Instead of sending data directly from your website to platforms such as Meta and Google, we route it through a secure server environment that we build and manage for you. Here, we can verify, secure, and control the data before forwarding it to the analytics and/or advertising platform you are using.

Technology we use

Our solution is built on a proven stack of industry-standard tools:

  • Google Tag Manager (Server-Side): The control center for your tags.
  • Google Cloud Platform (GCP): The secure and scalable engine for your server.
  • Cookiebot: The compliance guard for managing user consent.

Core benefits

  • Better Data Accuracy: Significantly improve conversion tracking by overcoming limitations from ad-blockers and browser privacy settings.
  • Faster Website: Reduce the amount of heavy script on your site, leading to better load times, user experience, and SEO scores.
  • Enhanced Security & GDPR Compliance: Gain full control over what data is shared with third parties. Our integration with Cookiebot ensures you remain fully compliant with GDPR.

A transparent look

Pros:

  • Superior data quality.
  • Faster, more professional website.
  • Future-proof and compliant data strategy.

Cons & Our Solution:

  • Complexity: Server-side setups are technically complex.

    • Solution: We solve this by managing the entire implementation and maintenance for you.
  • Cost: There is a monthly cloud hosting fee.

    • Solution: We optimize your setup for cost-efficiency.

Who is this for?

This solution is ideal for businesses that:

  • Rely on digital advertising (Meta, Google Ads, TikTok, etc.).
  • Must be GDPR compliant.
  • Want a reliable, future-proof data strategy that isn’t dependent on cookies.

We’ve helped these companies implement server-side tracking:

Trusted by
De Kindertelefoon logo
War Child logo
Jex logo dark Jex logo light
Rotterdam partners logo
Stichting Long Covid Logo
Code-Orange logo

Shoot your questions to us, we will be happy to help!