The challenge
With the end of third-party cookies and strict GDPR regulations in Europe, getting accurate marketing data is harder than ever. Businesses need a new, reliable way to measure performance while respecting user privacy.
Our solution
We provide a complete, managed server-side tracking solution.
Instead of sending data directly from your website to platforms such as Meta and Google, we route it through a secure server environment that we build and manage for you. Here, we can verify, secure, and control the data before forwarding it to the analytics and/or advertising platform you are using.
Technology we use
Our solution is built on a proven stack of industry-standard tools:
- Google Tag Manager (Server-Side): The control center for your tags.
- Google Cloud Platform (GCP): The secure and scalable engine for your server.
- Cookiebot: The compliance guard for managing user consent.
Core benefits
- Better Data Accuracy: Significantly improve conversion tracking by overcoming limitations from ad-blockers and browser privacy settings.
- Faster Website: Reduce the amount of heavy script on your site, leading to better load times, user experience, and SEO scores.
- Enhanced Security & GDPR Compliance: Gain full control over what data is shared with third parties. Our integration with Cookiebot ensures you remain fully compliant with GDPR.
A transparent look
Pros:
- Superior data quality.
- Faster, more professional website.
- Future-proof and compliant data strategy.
Cons & Our Solution:
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Complexity: Server-side setups are technically complex.
- Solution: We solve this by managing the entire implementation and maintenance for you.
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Cost: There is a monthly cloud hosting fee.
- Solution: We optimize your setup for cost-efficiency.
Who is this for?
This solution is ideal for businesses that:
- Rely on digital advertising (Meta, Google Ads, TikTok, etc.).
- Must be GDPR compliant.
- Want a reliable, future-proof data strategy that isn’t dependent on cookies.
We’ve helped these companies implement server-side tracking:
Shoot your questions to us, we will be happy to help!